After smartphones and tablets, Google is now working on a Pixel Laptop

Google is now back on track to manufacture high-end laptops. A recent report claims that the company is working on a new laptop that will be under the Pixel branding.

In Short

• Google plans to launch Pixel-branded laptop, codenamed Snowy
• The upcoming laptop is expected to rival high-end laptops like MacBook Pro
• It is expected to feature high-resolution display and Google's Tensor chipset

Google is reportedly working on its next hardware venture: a Pixel-branded laptop. Following the success of its smartphones and tablets, the tech giant aims to broaden its ecosystem with a sleek, high-performance laptop designed to integrate seamlessly with its existing range of devices and services. Android Headline have received an internal email, stating that Google is working on a laptop, codenamed Snowy. In the report, the upcoming laptop can be compared with other high-end laptops, including Apple's MacBook Pro, Dell XPS, Microsoft Surface Laptop and the Samsung Galaxy Chromebook.

Google Pixel laptop

Speculation surrounding the Pixel Laptop suggests that Google is aiming to combine cutting-edge hardware with a clean, minimalist design ethos. The laptop is expected to feature a high-resolution display. Similar to the Pixel smartphone lineup, the laptop may include a vibrant display with a high refresh rate, making it ideal for productivity and entertainment.

Google could leverage its in-house Tensor chip technology, which has been a key feature in its smartphones, to deliver optimised performance and energy efficiency. As part of Google’s broader focus on AI, the laptop is most likely to include advanced features like smart assistants, real-time transcription, and enhanced security protocols.

To stand out, Google might also leverage its software expertise. A unique selling point could be deep integration with Google Workspace, Chrome OS, and possibly a new iteration of the Android operating system tailored for laptops.

As of now, there is no confirmed launch date or pricing for the Pixel Laptop. However, industry analysts predict that Google may unveil it in late 2024 or early 2025, aligning with its typical hardware release schedule.

But this is not the first time Google pulled off a laptop. The Chromebook Pixel was Google’s first Chromebook and the inaugural product to feature the Pixel branding. Launched at $1,300, it was a high-end device that stood out for its premium specifications and striking design. Powered by an Intel Core i5-3427U processor, 4GB of RAM, and a 32GB or 64GB SSD, the Chromebook Pixel was overkill for its time. What truly set it apart, though, was its stunning 4:3 aspect ratio display, which aligned with the trend of productivity-focused screens.

Google followed up with a second-generation Chromebook Pixel in 2015, then shifted gears toward more accessible options like the Pixelbook in 2017 and the Pixelbook Go in 2019. However, the Pixelbook Go remains Google’s last laptop release, leaving many wondering if it’s time for a fresh addition to the lineup. And now, after several years, Google is finally looking forward to launch it next high-end laptop.