Roughly 42 per cent of shoppers are already using AI tools for their holiday shopping, according to an October survey.PHOTO: BLOOMBERG

AI can do more of your shopping this holiday season

25 Nov 2025, 14:40 · The Straits Times

NEW YORK – This holiday season, shoppers have more artificial intelligence to help with their gift lists.

Target, Walmart, Ralph Lauren and other retailers in 2025 unveiled chatbots that act as conversational stylists and shopping assistants. That means people who want to find matching pajamas for the family can ask a chatbot to sort through the options, or for a summary of customer reviews of an air fryer.