Odisha Rolls Out MICE Portal and New Digital Systems for Tourism Sector
by Vinay Kakkad · KalingaTVAdvertisement
Bhubaneswar: Odisha has introduced a digital governance mechanism to drive private capital into its hospitality and convention sectors, unveiling three state-run platforms designed to clear corporate subsidies, allocate resources, and market regional destinations.
At the center of the rollout is the Odisha MICE Incentive Portal, an online facility that makes Odisha the first state in India to automate financial subsidies and licensing for Meetings, Incentives, Conferences, and Exhibitions (MICE). Unveiled by Deputy Chief Minister and Tourism Minister Pravati Parida during a roundtable on policy collaboration organized alongside the Federation of Indian Chambers of Commerce and Industry (FICCI), the system provides event planners, corporate organizers, and hospitality operators direct access to state subsidies for large conventions, athletic gatherings, and destination weddings.
The administrative interface complements two broader platforms launched by Chief Minister Mohan Charan Majhi during the seventh Odisha Travel Bazaar: the Odisha Tourism Investment Incentive Management System and a modernized Odisha Tourism Portal.
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The twin portals serve as the digital backbone for the newly notified Odisha Tourism (Amendment) Policy, 2026. Under the revised framework, the state has expanded its capital subsidy cap from Rs 20 crore to Rs 120 crore and dropped the qualifying threshold for star-category hotels from 50 rooms to 10 rooms. The operational management systems automate the intake and disbursement of these funds, intended to fast-track boutique eco-resorts, experiential lodgings, and luxury convention venues.
The online systems also manage investor access to a 5,500-acre dedicated land bank and oversee disbursements from a Rs 1,500 crore tourism infrastructure allocation approved for the 2026–31 period.
The automated platforms are intended to position the state’s cultural and ecological footprint—spanning its 575-kilometer coastline, Chilika Lake, the Bhitarkanika mangroves, Hirakud Reservoir, and heritage sites like Konark and the Jagannath Temple—directly before global commercial developers and domestic event syndicates.
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