Instagram app arrives on Apple TV, brings reels and live shows to the big screen

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Instagram has launched a dedicated app for Apple TV, expanding its video experience beyond smartphones and tablets.

The app became available on October 23, allowing users to watch Reels, longer videos and live shows directly on their televisions without needing to mirror their phone screens.

Key Features

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• Reels on TV: Users can watch Instagram Reels on a larger screen and discover videos from their favourite creators.
• Longer videos and live shows: The app supports longer-form creator content and live broadcasts, expanding beyond short videos.
• Cross-device playback: Users can resume watching content across supported devices, making it easier to continue viewing from where they left off.
• Remote-friendly interface: The app is designed for television viewing and navigation using the Apple TV remote.
• Free download: The Instagram app is available through the Apple TV App Store, with optional in-app purchases.
• System requirements: The app requires tvOS 26.0 or later and carries a 13+ age rating.

The Instagram app is available to download through the Apple TV App Store. Users need a compatible Apple TV running tvOS 26.0 or later to access it. Availability may vary by region.

The launch follows Instagram’s expansion to other television platforms, including Amazon Fire TV, Google TV and Samsung Smart TVs, as Meta continues to develop its video-viewing experience for the living room.

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