Denza to make India debut on November 13, D9 MPV might be the first product

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Chinese automaker BYD will finally reveal its luxury brand, the Denza for India on November 13. The company will also announce its product and retail strategy for the Indian market on the same day. The luxury carmaker’s first product for the country is expected to be the Denza D9 MPV.

This luxury people carrier will take on the likes of the MG M9, Kia Carnival, Toyota Vellfire, Lexus LM and the Mercedes-Benz V-Class.

The luxury car which offers a claimed range of 600 km with a 0-100kmph time of 6.9 seconds, is expected to be priced in the range of Rs 85 lakh to Rs. 90 lakh for the D9.

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It is expected to be followed by the Z9 GT, a shooting brake offering a unique body style with electric credentials.

The automaker is expected to target major tier-1 and tier-2 cities as part of its first wave of touchpoints. The showrooms are not expected to stand alongside the BYD facilities so as to ensure that there is sufficient distance in terms of overall positioning.

Established in 2011, Denza is BYD’s luxury brand and will retail products to the growing Indian luxury car market, competing with brands like BMW, Mercedes, and Audi as well as Hyundai’s Genesis and Tata’s Avinya.

Also Read: BYD’s luxury brand Denza officialy confirms India entry

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