EFF quits X as posts now get 3% of what tweets once got

In 2018, the Electronic Frontier Foundation — the San Francisco nonprofit that has been fighting for digital rights since 1990 — posted 5 to 10 times a day on Twitter and racked up 50 to 100 million impressions a month. By 2025, that same level of effort produced roughly 13 million impressions over the year. Put another way: a post on X today delivers less than 3% of what a tweet reached seven years ago.

So EFF is leaving. The organization announced this week that it will stop posting to X, citing both the math and the politics. When Elon Musk acquired the platform in October 2022, EFF publicly called for transparent content moderation, security improvements, and greater user control. What they got instead: Musk dissolved Twitter's human rights team entirely and cut the local staff in countries where the platform had previously pushed back against government censorship demands.

The trajectory had been deteriorating for years. In 2024, around 2,500 posts generated roughly 2 million impressions per month. That was already a retreat from the peak. By 2025, the floor had collapsed further — fewer posts, a fraction of the reach, with no sign of recovery.

EFF isn't leaving every social platform. They're staying on Facebook, Instagram, TikTok, and YouTube despite plenty of criticism of all of them. Their reasoning: those platforms are where marginalized communities actually live, and abandoning them means abandoning people who need information about their rights the most — not just the privacy-forward crowd who already know to follow EFF wherever it goes.

Previously:

• Twitter's decline: gradual, then sudden
• Almost all major advertisers have fled Elon Musk's Twitter