Eternal, Meesho, Amazon, Swiggy, Zepto Form Digital Commerce Coalition

by · Inc42

SUMMARY

  • The industry body has been formed to advance the digital commerce ecosystem’s priorities, including consumer trust, responsible innovation, and equitable economic participation
  • The coalition will focus on customer experiences, opportunities for entrepreneurs and small businesses, supply chains, delivery partners, and broader economic development
  • The digital commerce market is expected to grow to $450 Bn over the next five years from $165 Bn currently, capturing 22% of overall retail gross merchandise value (GMV) on the way