InMobi Acquires San Francisco-Based App Analytics Platform MobileAction

by · Inc42

SUMMARY

  • The acquisition will strengthen InMobi’s ability to help brands reach new app users across the iOS ecosystem via organic growth and AI-powered optimisation
  • Following the acquisition, MobileAction will continue to operate as an independent platform, with its team across the US, Europe and Turkey joining the InMobi Group
  • Post the acquisition, InMobi plans to invest in MobileAction’s product innovation and global go-to-market efforts