Flipkart Eyes October-End Launch For Food Delivery Service: Report
by Anjali Jain · Inc42SUMMARY
- Flipkart has expanded testing of ‘Eat-in by Minutes’ to over 8,000 employees in Bengaluru and is targeting a public launch by October-end
- Its proposed lower restaurant commissions and existing customer base could help it compete with Zomato and Swiggy, which dominate India’s food delivery market
- The service draws on ONDC-listed restaurants and direct partnerships, uses a dedicated Ekart delivery fleet, and is targeting expansion to five or six cities by December