Reliance Retail Acquires Fashion Discovery Platform Furrl

by · Inc42

SUMMARY

  • RRVL will integrate Furrl’s team, its proprietary AI styling platform, and its app into its own offerings
  • Furrl’s AI-driven discovery platform focuses on personalising products to each buyer, which is becoming increasingly significant as AI penetrates e-commerce
  • Founder and CEO Esha Tiwary will join RRVL to lead new AI initiatives