Claude Rolls Out India Pricing As Anthropic Bets Big On Its Second-Largest Market

by · Inc42

SUMMARY

  • Anthropic has introduced rupee-denominated pricing for its AI chatbot Claude in India, with the Pro plan starting at ₹2,000 per month when billed annually.
  • The move underscores India's growing importance for global AI companies, which are increasingly localising pricing and payment options as they look to convert the country's large AI user base into paying customers.
  • The rollout follows OpenAI's introduction of rupee-denominated ChatGPT plans in India, signalling a broader shift among AI companies towards market-specific pricing and payment options