Facebook Tests Reels-First UX In India

by · Inc42

SUMMARY

  • Facebook has rolled out a new Reels-centric feed in India that users will encounter immediately on opening the app
  • With over 1 Bn users across Meta’s ecosystem, India is a critical market for Meta, which plans to test the feature in video-heavy markets before bringing it to the US
  • Meta’s Head of Facebook Tom Alison said the company was considering how to enhance the experience of users who wanted to connect with creators and focus on entertainment