How Flipkart Is Using AI To Move Beyond Keyword-Led Product Discovery

by · Inc42

SUMMARY

  • Flipkart is combining intent-led search, conversational interactions, and recommendations that adapt to shoppers’ behaviour during a session to personalise product discovery
  • Understanding what shoppers want across languages and ways of interacting can make online shopping more accessible to users who struggle to express their needs through typed searches
  • Flipkart CPTO Balaji Thiagarajan also outlined potential uses for shopping agents, including finding deals and replenishing household staples, with consumers deciding how much control to delegate