As Enterprise AI Starts Charging For Work, Owning The Outcomes Becomes The Contest

by · Inc42

SUMMARY

  • Enterprise AI is shifting from token/seat-based pricing to outcome-based pricing, with agents increasingly becoming the interface for enterprise work.
  • As AI vendors own workflows and outcomes, they could gain greater pricing power, potentially even claiming a share of the value created.
  • Indian AI companies can capture the implementation layer by building model-agnostic, domain-specific AI stacks for regulated enterprises, running on customer-controlled infrastructure.