Bombay Shaving Company Revises ‘Switch4’ Ad Post Delhi High Court Direction

by · Inc42

SUMMARY

  • The Delhi HC had directed BSC to revise its Switch4 ad campaign after market leader Gillette alleged that the ads disparaged its products
  • This is the second legal clash between BSC and Gillette after the latter challenged a BSC commercial for its Sensi Smart 3 razor that depicted a competitor’s razor catching fire in 2024
  • BSC founder Shantanu Deshpande said the company stands by its campaign for the product and that it promotes consumer choice