Regulatory Issues Come Into Focus Ahead Of Zepto’s Mega IPO

by · Inc42

SUMMARY

  • Ahead of its IPO, quick commerce giant Zepto has taken multiple hits with a trail of ongoing cases against its operating practices over the years
  • Most recently, the Enforcement Directorate (ED) summoned Zepto’s cofounders Aadit Palicha and Kaivalya Vohra, on April 8, regarding the company's ownership structure
  • CCPA also issued a show cause notice June 2025 to Zepto Marketplace for alleged use of dark patterns namely “drip pricing” and “disguised advertisement”