The Hidden Cost Of Digital Friction: How Product Analytics Can Solve It

SUMMARY

• Digital friction can be thought of as the micro-stalls, misclicks, and rework that quietly accumulate into lost productivity
• GenAI enhances automated pattern detection, surfacing friction points, and generating UX recommendations that once took days of manual effort
• Product analytics bridges the gap between technology investment and human outcomes, providing organisations with granular insights into employee engagement with digital tools