CCPA Fines Amazon Over Fake ‘Shree Ram Mandir Ayodhya Prasad’ Listing

by · Inc42

SUMMARY

  • The CCPA imposed a penalty on Amazon over four misleading listings that sold ordinary sweets as “Shri Ram Mandir Ayodhya Prasad” without authorisation from the temple trust
  • The regulator rejected Amazon’s safe harbour defence, holding that ecommerce marketplaces have independent obligations to prevent unfair trade practices and provide accessible seller information
  • Amazon must verify prasad listings associated with 10 major religious institutions, prominently display seller details, and strengthen its system for detecting and removing misleading listings