AI Has Scaled Speed Of Experimentation For Marketing Teams: Zepto’s Divesh Sawhney

by · Inc42

SUMMARY

  • Zepto’s growth team said AI-led experimentation is reshaping how brands approach creative production, customer acquisition and campaign incrementality
  • LimeChat highlighted how AI voice and chat agents are replacing one-way marketing blasts with interactive, hyperpersonalised customer journeys
  • Dashverse’s cofounder said AI is enabling brands to test higher volumes of wacky creative ideas faster