Delhi HC Restrains Beco’s ‘War On What’s Hidden’ Ads Targeting HUL Products

by · Inc42

SUMMARY

  • Delhi HC has restrained Beco from continuing its “War on What’s Hidden” campaign against HUL’s Surf Excel and Vim ads
  • The court said comparative advertising is allowed, but the overall message cannot mislead consumers or unfairly disparage a rival
  • The court found Beco had not established its claims as prima facie true and ordered the brand to remove the disputed ads, while clarifying that it can run other legally compliant comparative ads