Retail Smartphone Sales Tanked 20% In 2026 Diwali Season: AIMRA

by · Inc42

SUMMARY

  • Mobile phone sales volumes fell 18-20% during the five-day Diwali period, even as overall sales value matched last year’s figures due to higher average selling prices
  • With memory chip manufacturers catering to AI infrastructure over consumer hardware, smartphone OEMs have been raising prices to pass on higher component costs to consumers
  • Rising component costs are expected to trigger further price hikes and push brick-and-mortar volumes down by up to 50% over the next three months