How ED’s Parimatch Probe Brought Zepto Into Focus

by · Inc42

SUMMARY

  • The ED found that Zepto ran promotional campaigns and distributed flyers on Parimatch, which was operating in India through mirror websites after facing a ban
  • Last week, the ED raided 17 locations across six states linked to Parimatch after it found that the online betting platform raked in ₹3,000 Cr within a year through its operations in India
  • Parimatch has been on the radar of Indian investigative agencies for years over alleged money laundering but it has continued to reach users through surrogate advertising and mirror websites