Wingify Buys Blitzllama To Give An AI Boost To VWO Platform

by · Inc42

SUMMARY

  • Wingify has acquired Y Combinator-backed AI startup Blitzllama. With the acquisition, the Delhi NCR based SaaS firm aims to strengthen its user research features of its flagship platform Visual Website Optimiser (VWO). The deal size was not disclosed
  • Wingify said that the acquisition will bring continuous, AI-led user feedback into VWO’s experimentation and experience optimisation tools. It claims that the platform is currently used by over 3,000 companies across more than 90 countries
  • Founded in 2009 by Paras Chopra and Sparsh Gupta, Wingify was a bootstrapped profitable SaaS startup until private equity firm Everstone Capital acquired a majority stake in it for $200 Mn earlier this year