Why Dogsee Chew Refused A UK Distributor’s Demand To Drop ‘Made In India’

by · Inc42

SUMMARY

  • Dogsee Chew refused a UK distributor’s request to remove the ‘Made in India’ label from its products, choosing instead to make its Himalayan origins central to its global brand story.
  • The incident highlights the shift in global perceptions of Indian consumer brands, which are increasingly positioning their origins, craftsmanship, and authenticity as competitive advantages.
  • Dogsee Chew now derives 95% of its revenue from exports and operates in more than 30 countries, while retaining the ingredients and premium positioning of its Himalayan yak cheese treats.