Swiggy To Begin Instamart Inventory Model Transition, Eyes Pivot Within Three Quarters

by · Inc42

SUMMARY

  • In its Q2 shareholders letter, the company announced that it will pivot Instamart to the inventory model by mid-Q3 FY27
  • The inventory model will give Instamart greater control over product assortment, pricing, availability and day-to-day operations in comparison to its current model
  • The quick commerce business reported a contribution margin of -1% of gross order value (GOV), compared with -0.2% in Q1 FY27 on the back of  higher spending on pricing and customer retention