TVS Apache RTX 300 Italy Launch Price EUR 4890 (Rs 5.43 L)

Indian 2W and 3W juggernaut, TVS Motor, has been expanding its global presence and the company has just launched Apache RTX 300 in the European continent. In Italy, Apache RTX 300 is being offered for a price between EUR 4,890 and EUR 5,290, which translates to Rs 5.43 lakh and Rs 5.88 lakh. It has to be noted that in India, Apache RTX 300 prices start from Rs 1.99 lakh (Ex-sh).

TVS Apache RTX 300 Italy Launch

When TVS Motor first launched the Apache RTX 300, it looked and felt unlike any other Indian motorcycle out there. We’re talking about design, aesthetics, quality, equipment, features, performance and other attributes. That’s because Apache RTX 300 was one of the global products TVS was brewing.

And that brew has gone straight to Italy, the country that is accredited to inventing Espresso. In Italy, TVS is offering Apache RTX 300 is being offered from November across 150 outlets in the country. Here, Apache RTX 300 might not be exclusively sold via TVS dealerships, but through many multi brand showrooms.

Positioning at this price in Italy is very important for TVS Motor as it sort of creates a new segment, which has a good potential to pull buyers away from bigger motorcycle or bigger displacement segments too. TVS Premium Business Head, Vimal Sumbly, announced the Apache RTX 300 Italy launch on social media platforms.

With TVS Apache RTX 300, the company aims to (sort of) offer Japanese quality, European design and Indian pricing. This strategy is likely to resonate well with Italian motorcycling community for prices between EUR 4,890 and EUR 5,290, which translates to Rs 5.43 lakh and Rs 5.88 lakh (roughly).

What Does It Get?

In terms of design, Apache RTX 300 looks like a premium ADV motorcycle with excellent size factor and outstanding road presence. In terms of features and equipment, Apache RTX 300 brings a lot to the table. Adaptive headlights, TFT instrument cluster with Google Maps mirroring, adjustable front and rear suspension, slipper clutch, cruise control, bi-direction quick-shifter, traction control, riding modes and many more.

Riding on 19-inch front and 17-inch rear alloy wheels with tubeless tyres, Apache RTX 300 is ready to go on a tour with its knuckle guards, windshield, rear luggage rack, touring-friendly seat, upright riding posture and oodles of performance for high-speed cruising. Speaking of performance, Apache RTX 300 is powered by a 299.1cc liquid-cooled single-cylinder engine with 36 PS and 28.5 Nm, mated to a 6-speed gearbox.