Hyundai Celebrates 30 Years In India With New AI-Powered Brand Film

Hyundai Motor India Limited (HMIL) has unveiled a new AI-powered brand film to commemorate its 30-year journey in the Indian market. The film celebrates three decades of the company’s presence in the country, highlighting its evolution through the themes of Trust, Pride and Progress.

AI Brings Hyundai’s Journey To Life

The new film takes a unique storytelling approach by recreating Hyundai’s journey through the imaginative perspective of a young child. Leveraging artificial intelligence, Hyundai has reimagined key milestones from its history in India, showcasing the brand’s growth from its early years to its latest advancements in mobility.

The film revisits some of Hyundai’s most iconic products that have played a significant role in shaping the company’s success in India. These include models such as Santro, Accent, Verna, i10 and i20, alongside newer products like Creta, Venue and Alcazar. It also highlights Hyundai’s transition towards future mobility with vehicles such as Ioniq 5 and Creta Electric.

Beyond the vehicles themselves, the film focuses on the values that have defined Hyundai’s relationship with Indian customers over the past three decades. Hyundai says the narrative reflects the trust it has built through customer-centric initiatives, pride in contributing to India’s automotive growth story and progress driven by innovation and technology.

Three Decades Of Hyundai In India

Commenting on the launch of the AI-led brand film, Virat Khullar, Head of Marketing at Hyundai Motor India Limited, said that the use of artificial intelligence allowed the company to revisit and recreate defining moments from its journey in a fresh and immersive manner. He added that the film blends nostalgia with a forward-looking perspective, reflecting both Hyundai’s legacy and its continued focus on innovation.

The launch comes as Hyundai marks 30 years in India, a journey that began in 1996 and saw the company emerge as one of the country’s leading passenger vehicle manufacturers. Over the years, Hyundai has established a strong presence through popular products, extensive manufacturing operations, exports and a growing portfolio of technology-focused vehicles.

As Hyundai enters its fourth decade in India, the company is also preparing for its next phase of growth. Earlier this year, Hyundai outlined plans to introduce multiple new products in India by 2030, including a new midsize SUV and a sub-4 metre compact eSUV this fiscal year. These upcoming launches, along with Hyundai’s growing EV and hybrid strategy, are expected to shape the brand’s future roadmap in the country.