Mercedes Benz India Q2 2026, H1 2026 Sales Highest Ever

Top-End Luxury portfolio grows over 20%, AMG sales jump 50%, BEV penetration doubles to 14% in Q2 2026

Mercedes-Benz India has announced its highest-ever first-half sales performance, retailing 9,768 units in H1 2026 (January-June). Compared to 9,013 units sold during the same period last year, the company registered 8.38% YoY growth. The German luxury carmaker also recorded its best-ever Q2 performance, with retail sales of 4,637 units, up 9.41% from 4,238 units in Q2 2025.

The strong performance was supported by new product launches, particularly the CLA BEV and the new V-Class, along with sustained demand across the Core and Top-End Luxury segments. Mercedes-Benz also maintained a positive outlook for the second half of 2026, backed by expanding retail operations and growing customer interest in premium electric vehicles.

Best-Ever H1 And Q2 Performance

Mercedes-Benz has consistently expanded its sales in India over the years, with H1 2026 marking a new record for the brand. The company surpassed its previous H1 best of 9,262 units in 2024 and comfortably crossed last year’s tally of 9,013 units. Quarter-wise, Mercedes-Benz retailed 5,131 units in Q1 2026, up 7.46% YoY, followed by 4,637 units in Q2 2026, representing a stronger 9.41% YoY growth. Together, the two quarters helped the company achieve its record H1 performance.

Top-End Luxury Continues To Grow

One of the biggest highlights of Mercedes-Benz India’s performance was the continued strength of its Top-End Luxury (TEL) portfolio. Sales in this segment grew by more than 20% during H1 2026, with these flagship products accounting for 28% of the company’s total sales, the highest contribution recorded so far.

The Top-End Luxury portfolio includes models such as the S-Class, Mercedes-Maybach, Mercedes-AMG, EQS SUV and the newly launched V-Class. Mercedes-Benz said waiting periods for several high-end models currently range from four months to as long as one year, particularly for vehicles like the AMG G 63. Performance models also continued to gain popularity, with Mercedes-AMG sales rising 50% during the first half of the year.

CLA BEV Boosts Electric Vehicle Sales

Mercedes-Benz highlighted strong customer acceptance for its latest electric offerings. The CLA BEV, which sold out within days of launch, played a significant role in increasing the company’s EV penetration. Battery electric vehicles accounted for 14% of Mercedes-Benz India’s total retail sales in Q2 2026, nearly doubling their contribution compared to earlier periods. Within the Top-End Luxury segment, BEVs now make up 25% of total sales. The EQS SUV continued as Mercedes-Benz India’s highest-selling premium electric vehicle priced above Rs 1.4 crore, while the CLA BEV generated waiting periods of five to six months following its launch.

Entry Luxury And Core Segments Remain Strong

Mercedes-Benz’s Entry Luxury portfolio posted around 30% growth in Q2 2026, driven primarily by the success of the new CLA BEV and continued demand for the GLA SUV. The company’s Core segment—including the C-Class, E-Class LWB, GLC and GLE—continued to contribute a significant share of overall volumes. Mercedes-Benz noted that the E-Class Long Wheelbase retained its position as India’s highest-selling luxury sedan, with particularly strong demand for the E450 variant.

Network Expansion Continues

Mercedes-Benz India is also expanding its retail presence under its “Go To Customer” strategy. During H1 2026, the company added six new customer touchpoints across Bengaluru, Bhopal, Raipur, Goa and Visakhapatnam. In the second half of 2026, Mercedes-Benz plans to open more than 20 new luxury outlets, including entry into Varanasi for the first time. Additional facilities are planned in Mumbai, Pune, Delhi NCR and Hyderabad. The expansion will be supported by investments exceeding Rs 450 crore from dealer partners over the next two years.

Management Commentary

Commenting on the results, Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said the company’s record H1 and Q2 performance reflects the success of its strategy focused on desirable products, superior customer experience and network expansion. He added that the overwhelming response to the CLA BEV confirms that Indian luxury customers are increasingly willing to adopt the latest technology, while the continued growth of the Top-End Luxury portfolio and AMG range highlights rising demand for premium and performance-oriented vehicles.