Royal Enfield Sales Sep 2026 At 1.34 Lakh – 350cc Growth Offsets Big Bikes Decline

Royal Enfield’s total sales increased 7.75% YoY in September, with the below-350cc category driving growth while larger motorcycles declined

Royal Enfield recorded total sales of 1,33,958 units in September 2026, up 7.75% from 1,24,328 units a year earlier. Domestic volumes and exports both increased, helping offset a decline in motorcycles above 350cc. Compared with August 2026’s 1,26,479 units, total sales rose 5.91%, adding 7,479 vehicles.

RE Domestic Sales Cross 1.21 Lakh Units

Royal Enfield’s domestic sales stood at 1,21,326 units in September, compared with 1,13,573 units in September 2025. This represents an increase of 7,753 units, or 6.83%. Sequentially, domestic volumes grew 6.24% over August’s 1,14,204 units.

India accounted for approximately 90.57% of total September sales. Exports increased at a faster annual rate, rising 17.45% to 12,632 units from 10,755 units. Compared with August’s 12,275 units, overseas shipments grew 2.91%.

350cc Category Leads Growth

The below-350cc category recorded 1,21,495 units, up 13.04% from 1,07,478 units in September 2025. Volumes also increased 7.38% over August’s 1,13,143 units. This grouping of Classic, Bullet, Hunter and Meteor contributed approximately 90.70% of Royal Enfield’s total monthly sales.

Above-350cc Sales Fall 26%

Motorcycles above 350cc recorded sales of 12,463 units, compared with 16,850 units a year earlier. This translates to a decline of 4,387 units, or 26.04%. Sequential performance was also lower, with volumes falling 6.55% from 13,336 units in August. This segment includes their 440cc, 450cc and 650cc range of motorcycles like Himalayan, Scram, Guerrilla, 650 Twins, Shotgun, Super Meteor, etc.

Third-Quarter Sales Rise 16%

For July–September 2026, Royal Enfield recorded total sales of 3,78,669 units, up 16.02% from 3,26,375 units in the corresponding quarter last year. Domestic sales increased 16.45% to 3,40,847 units, while exports grew 12.32% to 37,822 units.

FY First-Half Volumes Cross 7 Lakh

During April–September 2026, Royal Enfield’s total sales reached 7,09,096 units, compared with 5,91,903 units a year earlier. Growth stood at 19.80%, with an additional 1,17,193 vehicles.

Domestic sales rose 23.11% to 6,42,021 units, while exports declined 4.75% to 67,075 units. The stronger export performance in July–September therefore helped narrow the weakness recorded earlier in the financial year. Cumulative below-350cc increased 24.47% to 6,34,312 units, while above-350cc sales fell 9.12% to 74,784 units.

Competition Set To Intensify In The Retro Segment

Royal Enfield’s core 350cc lineup faces renewed competition, with Honda updating its CB350 range and the Bajaj–Triumph partnership preparing a smaller Bonneville. These new motorcycles could put fresh pressure on Royal Enfield’s Classic 350-led portfolio, making the coming months important for its highest-volume segment.