Maruti Victoris Aurum Edition Launched – Rs 22,990 Kit For Strong Hybrid

Celebrating Victoris’ first anniversary, the Aurum Edition brings copper-coloured styling inserts and chrome accessories, as cumulative sales crosses 1.5 lakh mark.

Maruti Suzuki has launched the Victoris Aurum Edition to celebrate the SUV’s first anniversary and sales milestones. Offered for the Victoris Strong Hybrid, the edition features a cosmetic and accessory package priced at Rs 22,990. This is the kit price, separate from the cost of the vehicle.

The launch comes as Victoris has established a strong presence in the midsize SUV segment. Sales data through September 2026 shows cumulative volumes of 1,47,602 units. Including sales of October month till date, sales of Victoris has crossed the 1.5 lakh milestone. Actor Shahid Kapoor has been roped in as the face of the edition’s promotional campaign.

Victoris Aurum Edition – What’s New?

Named after the Latin word for gold, the Aurum Edition features copper-coloured inserts for the front, side and rear skid-plate designs, along with the wheel arches. These are complemented by chrome accessories for the front grille, fenders, bumpers, body-side mouldings and door visors.

The package also adds all-weather 3D cabin mats, a 3D boot mat and a rear trunk sill guard. The changes focus on exterior detailing and cabin protection, with no mechanical updates announced.

1.5 Lakh Sales Till Date

Victoris recorded cumulative sales of 1,47,602 units between September 2025 and September 2026. Across these 13 monthly reporting periods, the SUV averaged 11,354 units a month. Sales have remained above 10,000 units every month during January–September 2026.

Second Behind Creta In January–September Sales

During January–September 2026, Victoris registered 1,11,335 units, averaging 12,371 units per month. This placed it second among the models in the supplied midsize SUV sales comparison, behind Hyundai Creta’s combined ICE and EV volumes of 1,43,424 units.

Maruti Claims First-Year Sales Records

According to Maruti Suzuki, Victoris has achieved the highest first-year sales for a newly launched passenger vehicle model in India. The company also claims it is the fastest-selling passenger vehicle in India to cross both the 1 lakh and 1.5 lakh sales milestones.

Commenting on the launch, Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said the Aurum Edition recognises Victoris’ sales achievements and introduces styling enhancements for the festive season.

With consistent five-digit monthly volumes throughout 2026 so far, Victoris has become a significant contributor to Maruti Suzuki’s SUV sales. The Rs 22,990 Aurum kit adds a fresh styling option for Strong Hybrid buyers during the festive season.