Beats’ CMO on how marketing ‘provides value’ to its product teams

Chris Thorne believes marketing’s “tight” relationship with its product teams has been key to the consumer insight that led to its Beats 360 product launch.

· Marketing Week

By Josh Stephenson 22 Sep 2026 3:00 pm

Beats CMO Chris Thorne believes that the brand’s latest product could only come about because of how “tight” its product and marketing teams are.
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