How Strava has scaled without running away from its core

From casual dog walks to ultramarathons, millions of activities are logged on exercise app Strava every week. Its CMO discusses how her team serves these different exercise audiences, working hand-in-hand with product.

· Marketing Week

By Niamh Carroll 11 Sep 2026 7:00 am

Fitness tracking app Strava has moved way beyond being a niche brand. Founded in 2009, originally catered towards hardcore cyclists, the app has grown to millions of users across different activities, with everyone from beginners to professional athletes.
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