The Week in Tech: Meta, Muse and a 10% chance of imminent death
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
· Marketing WeekBy Josh Stephenson 9 Sep 2026 2:13 pm
On the agenda…
Meta is pinning its AI hopes on its latest product innovation Muse, an AI assistant aimed at helping everyone jump into the world of agentic AI.
Launching initially in the United States but with plans to eventually roll out worldwide, Muse claims to be “the world’s first personal AI agent built for everyone”, which is a nice way of saying it’s an AI designed for people who don’t really know how to use AI. That promise of a small learning curve is what Meta hopes will help Muse stand out from similar tools from the likes of OpenAI, Perplexity and Google.
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