Full details as Lidl cola truck to visit Nottingham with massive festive giveaways this week

Discount supermarket chain has launched its very own Christmas cola truck. As part of its first ever tour of Great Britain the festive truck will be visiting Nottingham.

Spreading the festive magic of Christmas across the nation, the truck will grant wishes, hand out over 2,000 Middle Aisle present boxes, give away festive food shops and provide an array of mouth-watering festive food from Lidl. One in ten of the boxes will contain a ‘golden ticket’, giving shoppers the opportunity to win their Christmas food shop at Lidl.

A can of Lidl’s fizzy cola, the fan-favourite Freeway drink, has been reimagined into a 15-tonne, 20-metre long truck. With a Freeway label wrapped cylindrical body and life-like pull-ring back hatch, the instantly recognisable and show-stopping truck has been created to spread a little bit of festive joy on its Freeway On The Freeway tour

The magic doesn’t stop there, either. Mirroring the supermarket’s new Christmas advert - directed by Oscar-winning director Tom Hooper and centering around the power of wish-making - Lidl will be making fan’s wishes come true in the real world.

Once at the tour stop, visitors can submit a wish that would make Christmas truly magical for them and their family - whatever that may be. In the spirit of creating a magical Christmas with Lidl, the retailer will then grant a number of them, making dreams big or small come true.

In case all the wish-making and gifting provides hungry work, Lidl will also be handing out its delicious festive food at the pop-up wonderland. Visitors can step inside a life size present box, ringing a bell for a surprise 'season’s treatings', or try Snowmallows, festive biscuits and more on show.

To celebrate Lidl putting its own fizzy cola drink on the world stage for the first time ever, the supermarket has created a new Christmas ad that stars 'Nick', who brings the Freeway truck to life, setting off on the freeway to spread festive magic.

Joanna Gomer, Marketing Director at Lidl GB, commented “Giving back to the communities we serve is really important to us and our exciting new Freeway truck allows us to get right into the heart of them this year. By touring nine stops across the country, we'll be using our giant truck to hand out present boxes, give away festive food shops and grant wishes that will make dreams come true. Look out for the Freeway truck on its tour and most importantly, come join the fun. ”

The truck will be in Sneinton Market Square, Sneinton, on Thursday, November 21 from 12pm to 6pm.