Chiratae leads pre Seed round in B2B SaaS startup Pepsales

Business-to-business SaaS platform Pepsales has raised $1.1 million in a pre-seed funding round led by Chiratae Ventures along with participation from other angel investors.

The proceeds will be used to scale its operation, develop an enterprise-grade AI SaaS platform, assemble a team of product, technology, & AI talent, and bolster sales & marketing functions, Pepsales said in a press release.

Co-founded by Ajay Singh and Abhinandan Sahgal in 2023, Pepsales leverages artificial intelligence and machine learning to help B2B SaaS companies create personalized product demos that click with potential buyers. The platform aims to address a critical pain point in the sales process, where 80% of demos fail to impress buyers due to their generic, one-size-fits-all approach.

According to the Bengaluru-based company, its technology analyzes customer and product data to tell what buyers want, which features to show, and create live demos with personalized data. This approach automates the personalization process, mimicking the expertise of seasoned sales engineers while saving valuable time and resources.

Pepsales weeds out the hassles of manual edit and time consuming processes. It uses gen AI and machine learning to analyze all customer interactions and product usage to create personalized demos for a buyer in 3 clicks.