McVitie's new Digestives flavour hit the shelves – but fans are struggling to find them

The much-loved biscuit brand shared a new gingerbread flavour of its classic chocolate Digestives would be hitting store shelves - but some fans say they're struggling to track it down

McVitie's whipped up excitement among biscuit lovers with the announcement of a new chocolate Digestive flavour set to grace store shelves.

Alongside the traditional milk and dark chocolate varieties, a festive-themed addition is already causing a stir as it makes its way into stores in time for the holiday season. Despite it being somewhat premature for Christmas celebrations, the "festive edition" gingerbread-flavoured Digestive has been eagerly anticipated.

The reveal on Instagram has fans salivating over the prospect of the new gingerbread-infused treat. However, some biscuit enthusiasts are facing challenges in their hunt for the new product.

One frustrated fan commented on Instagram: "I cannot find these anywhere. I've been to 4 different Sainsbury's near Stockport." Another eager shopper tagged a friend, saying: "You need to find me these in Sainsbury's."

Instagram

While there were those who cautioned McVitie's against tampering with what they consider perfection, others questioned whether the new flavour lived up to its promise. A sceptical consumer shared their thoughts, stating: "I felt there isn't an overly gingerbread taste while eating them, but they leave the gingerbread taste as an afterthought lol."

Asda's official product description entices shoppers with: "A festive twist on the popular McVitie's Milk Chocolate Digestives, these delicious Gingerbread flavour biscuits have been infused with a warming gingerbread flavour and lots of cheer. These festive Chocolate Digestives are perfect for dunking in your tea or leaving out for Rudolph and his friends."

McVitie's announced the return of its gingerbread-flavoured biscuits, which haven't graced the shelves since 2020. James King, McVitie's marketing director, commented: "The stellar performance of Seasonal Biscuits is largely being driven by demand for assortments, particularly at the more premium end of the scale, as shoppers look to elevate in-home occasions with special snacks ready made for sharing, like our best-loved McVitie's Victoria selection."

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