Marketing Fail: Taco Bell Has Released A Tostada Only Women Can Taste, Only Dogs Can See, Only Kids Can Smell, And Only Men Can Buy

Fans of Taco Bell, don’t get your hopes up, because their new menu item seems like a failure right out the gate: Taco Bell has released a tostada only women can taste, only dogs can see, only kids can smell, and only men can buy.

Well, that sounds rather limiting.

Taco Bell’s new “Avocado Tostada” may seem like a standard item anyone can buy, smell, see, and taste, but sadly, this couldn’t be further from the truth. By limiting the product so that only men can buy it, only kids can smell it, only dogs can see it, and only women can taste it, this tostada seems designed for heterosexual couples with one kid and a dog, and pretty much no one else.

Seems pretty confusing, right?

Taco Bell’s commercial promoting the product doesn’t really help the situation either. In it, a man orders the tostada. His dog starts barking, alerting him and his son to the tostada’s location on the counter. His son sniffs around, and with the dog’s helpful barks, he picks it up and carries it to his mom. With a little more help from the dog, the woman proceeds to eat the tostada. The son then remarks that he wishes he could taste it, the man remarks he wishes he could smell it, and the woman remarks that she wishes she could buy it.

Yikes. It’s not every day you see a company biff a new campaign this hard, especially considering that women who’ve eaten the tostada report that its bland flavor does not justify the effort required to order it. 

Damn. It’s definitely pretty bizarre that Taco Bell signed off on this, but if you’re a guy who knows a dog, child, and woman who can work together to eat it, it looks like you’ve still got time to check it out.