A view of a Foxtron logo on a electric vehicle on display during the company's annual Tech Day in Taipei, Taiwan, October 18, 2022. REUTERS/Ann Wang

Taiwan's Foxtron launches Bria EV model, eyes overseas markets

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TAIPEI, Dec 25 : Taiwan's Foxtron Vehicle Technologies, a joint venture between Foxconn and Yulon Motor, launched an electric vehicle model called Bria on Thursday.

Versions of the model will initially be sold at three ‌prices, ranging from around $28,600 to $36,540, Foxtron ‌said, adding that Bria is the first EV model to be made in Taiwan for export globally.

Last week, Foxtron said it would acquire Yulon Motor's Luxgen passenger-car brand for T$787.6 million ($24.95 million), ‍and that it would launch its Model B EV in Taiwan under the Bria brand.

Under the deal, Foxtron acquires 100 per cent of Luxgen, including its five ​sales subsidiaries, sales outlets ‌and employees, Foxtron said in a statement.

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Following the transaction, Foxtron will take operational control, ​aiming to build a more comprehensive EV value chain ⁠in Taiwan, spanning product ‌development, sales and after-sales services.

Foxconn, the world's ​largest contract manufacturer for iPhones, owns 45.6 per cent of Foxtron and Taiwanese automaker Yulon owns ‍43.8 per cent.

Foxtron operates a contract design and manufacturing services business ⁠model, under which it makes EVs for car brands.

(Reporting ​by Wen-Yee Lee ‌in Taipei and Eduardo Baptista in ‍Beijing; ​Editing by William Mallard)

Source: Reuters

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