Agoda identifies growing demand for luxury stays across Asia

Agoda is highlighting opportunities for hotels across Asia to attract travellers seeking personalised luxury experiences, as rising wealth in the region supports demand for premium accommodation.

According to Capgemini’s World Wealth Report 2026, Asia recorded the highest growth in individual wealth in 2025, at 10.5 per cent, potentially expanding the market for luxury travel.

Agoda’s 2026 Travel Outlook Report found that 31 per cent of surveyed travellers in Asia prioritised culinary experiences, while 25 per cent cited cultural exploration as a key travel motivation.

The findings suggest opportunities for hotels to attract guests through dining, wellness activities and experiences connected to local culture.

Based on accommodation searches using Agoda’s five-star filter between January and August 2026, Bangkok, Bali and Kuala Lumpur were among the platform’s most-searched destinations for luxury stays.

Travellers from South Korea led search interest for five-star accommodation in Bangkok and Bali, while Singapore travellers accounted for the highest search interest in Kuala Lumpur.

Agoda said hotels could respond to varying traveller preferences by tailoring their services and experiences to different markets, while offering familiar payment methods, language support and booking assistance.

The platform has doubled its premium accommodation inventory over the past four years as part of efforts to broaden its luxury offerings.

Recent developments include a flagship store collaboration with Marina Bay Sands to showcase its accommodation and resort experiences, alongside the addition of Capella Hotel Group’s portfolio to Agoda’s platform.

Andrew Smith, senior vice president, supply at Agoda, said: “Luxury today is personal. A quiet wellness retreat, a culinary escape, and a family celebration can mean very different things, even to the same traveller.”