IndiGo and Amadeus enter strategic NDC partnership

by · TTG asia

India’s IndiGo has reached an agreement with Amadeus to provide travel sellers in India and around the world with access to the airline’s NDC content via the Amadeus Travel Platform.

The airline, which will carry more than 110 million passengers in 2024 and has growth ambitions backed by one of the largest aircraft order books in the industry, will strengthen its competitive edge through access to new markets and customer segments, thanks to Amadeus’ 96 per cent global market coverage of NDC-ready travel sellers across the globe.

IndiGo will leverage Amadeus’ NDC capabilities to boost ancillary sales and optimise the customer experience

With Amadeus’ NDC capabilities and seamless integration with the airline’s IT systems powered by Navitaire, IndiGo is able to build dynamically price-tailored offers and expose them to customers – boosting ancillary sales and optimising the customer experience, regardless of which sales channel they choose.

Indigo has gone live with NDC booking and servicing capabilities in the UAE and Singapore, with other markets to follow.

Pieter Elbers, chief executive officer, IndiGo, said: “IndiGo celebrates its 18th anniversary this year and has introduced exciting new products, including IndiGoStretch and IndiGo BluChip. This is a part of our strategy, Towards New Heights and across New Frontiers, to address the evolving needs of travellers. This agreement with Amadeus will enable us to take our distribution strategy to the next level and provide travellers with our exciting new products on an even greater scale in India and around the world.”

Elbers added that Amadeus’ “deep integration into the ecosystem of travel sellers around the world (will allow) IndiGo to leverage IATA’s NDC and ONE Order visions while ensuring an exceptional travel experience for our customers”.

Decius Valmorbida, president, travel, Amadeus, said: “Amadeus is the world’s largest travel distribution platform and the largest provider of IT solutions to airlines, which puts us in a unique position to drive NDC forward. Our technology will enable the airline to easily tailor its offers using the latest merchandising capabilities, and efficiently present and distribute them in a way that enriches and enhances the shopping experience for both its passengers and travel sellers worldwide.”