Princess Cruises strengthens Singapore presence with three-year deal

by · TTG asia

The Singapore Tourism Board (STB) and Princess Cruises have signed a three-year partnership that will expand the cruise line’s operations in Singapore from 2027 to 2030.

Under the agreement, Princess Cruises will deploy three ships – Diamond Princess, Sapphire Princess and Grand Princess – in Singapore, with the number of sailings expected to double by 2030. The programme is projected to bring more than 150,000 passengers to the city-state and support tourism and maritime-related economic activity.

Princess Cruises will base three ships in Singapore between 2027 and 2030 as part of a partnership with the Singapore Tourism Board

Supported through STB’s Cruise Development Fund, the deployment will feature itineraries ranging from 10 to 28 days, covering destinations across South-east Asia, Japan and South Korea.

The 2027-28 South-east Asia programme will include calls at 29 destinations across nine countries, with longer voyages designed to connect multiple regions. The expanded deployment follows the 2026-27 season, when Diamond Princess and Sapphire Princess will be homeported simultaneously in Singapore between November 2026 and February 2027.

The partnership is expected to support growth in the fly-cruise segment, particularly among travellers from Australia, the UK and the US. STB said Singapore’s air connectivity, cruise facilities and tourism offerings position it as a key homeport for international cruise passengers.

Jean Ng, assistant chief executive of the experience development group at the STB, said: “Princess Cruises’s expanded deployment broadens our premium cruise experiences and supports our Tourism 2040 vision to drive quality tourism growth through a strong pipeline of differentiated products.”

Matthew Rutherford, vice president Asia Pacific at Princess Cruises, added: “Singapore is a cornerstone of our Asia-Pacific strategy and an exceptional homeport from which to expand regional footprint.

“We’re seeing growing demand for longer, more immersive journeys, and this programme allows us to deliver richer itineraries across South-east Asia and beyond while attracting more international guests to the region.”