OpenAI says ChatGPT ads are not rolling out globally for now

OpenAI told BleepingComputer that ChatGPT ads are not yet rolling out outside the US, even though some users noticed references to ads in the updated privacy policy.

On Reddit, some users pointed out that the updated privacy policy mentions ads, which led to speculation that ChatGPT ads were expanding globally, even for users outside the US.

However, the mention in the privacy policy does not mean ads are rolling out more widely.

OpenAI confirmed that ads are currently limited to the United States and said it has nothing new to share about a global rollout.

OpenAI rolled out ads in ChatGPT in the US on February 9, 2026, and has been gradually expanding access there.

Unlike Google ads, ChatGPT ads are more personalized and could influence buying decisions, which raises additional concerns.

In fact, OpenAI admits that it's taking a deliberate, phased approach to learn from real-world use before expanding globally.

OpenAI promsies ChatGPT ads respect your privacy, and appear below answers only

ChatGPT ads appear below the answers, and they are shown only to logged-in users on Free and Go plans in the US.

You will also not see ads if you are under 18 (based on your behavior), or even if you request ChatGPT to show ads.

OpenAI argues that ads do not influence the answers, but it is not denying the fact that ads are indeed personalized around your queries.

"Ads run on separate systems from our chat model, and advertisers have no ability to shape, rank, or alter ChatGPT’s responses," OpenAI noted in a document.

"Ads are separate and clearly labeled. Ads are paid placements, and seeing an ad doesn’t mean OpenAI endorses or recommends the advertiser or its products or services."

OpenAI does not share your conversations with ChatGPT with advertisers, which means advertisers do not have access to your chats, chat history, memories, or personal details.

OpenAI had nothing to offer when we asked when ads would roll out more widely.

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