Ariana Grande’s Album Spikes More Than 120% In Sales Thanks To One Very Simple Strategy

Ariana Grande seems to be nearing the end of the promotional cycle for her latest album, Eternal Sunshine. The set was released in March, and it’s already spun off several hit singles, and its time to slowly fade may have come.

The title was falling on the Billboard charts—or had already fallen off of some—in recent weeks. Eternal Sunshine manages a comeback this frame, as sales of the project have more than doubled in the span of just a few days.

Eternal Sunshine sold 3,000 copies last week throughout the country, according to numbers shared by Luminate. Grande’s latest R&B/pop project managed around 1,400 copies the period before. That’s an increase of 121%, a massive gain for such a short span of time.

What caused Eternal Sunshine’s sales figure to grow so quickly? Grande signed copies of the set, which reportedly shipped recently. When it comes to the Billboard charts, albums and songs count as “sold” when they are actually mailed to customers (if they’re physical) or delivered digitally, not when they’re purchased.

Eternal Sunshine returns to the Billboard 200’s top 40 region this frame, thanks to those extra thousand-plus sales. The title pushes from No. 52 to No. 39, barely making it back into that tier as it passes half a year on Billboard’s ranking of the most-consumed albums in the U.S.

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Luminate also reports that streaming is still responsible for making Eternal Sunshine a continued success. While the project may have been purchased by more than 3,000 people in America, the set moved a total of 17,500 equivalent units when streaming activity is included. That number is up from a little more than 15,000, which it managed the frame before.

As it lifts on the Billboard 200, Eternal Sunshine returns to three other charts. The title lands at No. 27 on the Top Album Sales list, thanks entirely to that increase in total purchases, which seems to be tied to the autographs Grande offered. The Grammy winner sends her recent release back to both the Top Streaming Albums (No. 45) and Vinyl Albums (No. 13) tallies as well.