Nerd Food: SUPERPRETZEL Adds Soft Pretzel Buns To Grocery Freezers

Posted in: Nerd Food, Pop Culture | Tagged: Soft Pretzel Buns, SUPERPRETZEL

Nerd Food: SUPERPRETZEL Adds Soft Pretzel Buns To Grocery Freezers

SUPERPRETZEL has launched Bavarian Soft Pretzel Buns, joining a growing foodie trend as pretzel buns appear more often on menus and in grocery freezers.

Published Thu, 29 Oct 2026 07:33:09 -0500
by Gavin Sheehan
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Article Summary

• SUPERPRETZEL expands its frozen lineup with Bavarian Soft Pretzel Buns, bringing a rising restaurant trend home.
• The new SUPERPRETZEL buns arrive in Kroger freezer aisles on November 1, with more retailers nationwide to follow.
• Each 4-ounce SUPERPRETZEL pretzel bun is hand-tied, fully baked, pre-sliced, and ready to thaw, oven-heat, or air fry.
• SUPERPRETZEL says the buns are built for burgers, chicken sandwiches, pulled pork, and easy game-day meals.

SUPERPRETZEL has released a new item that has a bit of nerdiness to it, as it's slowly becoming a new food trend, with the addition of Bavarian Soft Pretzel Buns to their lineup. Catching on in small ways, including recently with some Burger King items, the pretzel maker has created these new frozen buns that are quick to heat and use for whatever sandwiches or burgers you plan on making. It's a pretty fun addition to their food catalog, considering many of the other items they make, where it's sort of in their wheelhouse, but they just hadn't come up with adding it until now. We have a few more details below as they'll be coming to Kroger locations starting on November 1.

SUPERPRETZEL Has Created Bavarian Soft Pretzel Buns

Hitting Kroger freezer aisles November 1, with more retailers nationwide to follow, the buns turn burgers, chicken sandwiches, pulled pork barbecue, and more into game-day meals. Each SUPERPRETZEL 4-ounce bun is hand-tied in the traditional Bavarian style, fully baked and pre-sliced. At home, you can simply thaw and serve the bun or heat the frozen bun in the oven or air fryer for a warm, golden-brown bun in minutes.

Pretzel buns are having a moment on restaurant menus, including a recent run on the Burger King Game Day Menu. Additionally, Datassential projects they will appear on 24% more menus by 2029. Now shoppers can bring that same upgrade to everything from weeknight dinners to their favorite "watch" parties.

"Game day goes hand-in-hand with great food," said Lynwood Mallard, chief marketing officer at J&J Snack Foods. "Pretzel buns have taken off on restaurant menus, and the SUPERPRETZEL bun is a stand-out favorite in the category. Now fans can bring home that same bun, whether they're hosting a watch party or just upgrading a weeknight burger."

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