Women told to ditch bras to improve health and prevent saggy boobs

It's finally been confirmed that we can ditch bras for good.

Women across the globe are encouraged to ditch their bras on International No Bra Day, which takes place annually on October 13. Initially sparked by a viral social media campaign, the day promotes breast cancer awareness, early detection methods and solidarity with all those who've been affected by the disease.

To participate, simply forego wearing a bra for the day and share your experience on social media using the hashtag #nobraday. However, it appears that there's more to bra liberation than you may think, as there are health benefits to ditching the undies as well.

While many choose October to go without support, the advantages are not limited to a singular month.

Sex therapist, Dr Melissa Cook at FunWithFeet and Sofia Gray, said: "Over the years, there’s been a growing trend towards ditching the bra - and for good reason. This month marks International No Bra Day, which means it’s the perfect time to uncover the emotional and physical benefits of going braless.

"Not only can it be empowering to remove your bra but also transformative for many women - allowing them to connect with their bodies like never before. It goes without saying that going braless is likely to be very comfortable.

"Bras, especially ones with underwire, can feel tight, restrictive and even cause pain. By removing them, blood circulation improves, and it allows for a more natural and relaxed posture.

"Many women even find that going braless reduces discomfort and tension in their shoulders and back. The restrictive nature of bras also means that they can trap heat and sweat, leading to rashes, irritation and even infection. Going braless means our skin can breathe and aids overall skin health."

In addition to this, while it's a common belief that wearing a bra is crucial for proper breast support, the expert highlighted studies that actually suggest not wearing a bra can help strengthen the muscles and ligaments around the breasts. This results in improved tone and firmness.

It could even affect sagging, slowing down the process, as the natural movement without a bra helps breasts maintain their elasticity.

Melissa added: "Finally, going braless can provide a sense of confidence, empowerment and liberation. It challenges social norms and allows women to embrace their body and natural shape.

"It also reminds us that we can dress however we like - in a way that makes us feel comfortable rather than following expectations or traditions. This alone can help women to fully relax, which can be a powerful step forward when it comes to self confidence."

While there are no confirmed direct links between bra-wearing and breast cancer, many women participate in the annual event to remind women to check their boobs. To join in with the online trend, you can also wear purple to show your support.