'Reverses a year of ageing in a month': Dermatologist-approved anti-wrinkle cream now 30% off

As a beauty writer, I'm always on the lookout for new brands to shout about, and Allies of Skin is the latest name on my radar. Having waxed lyrical about its SPF 50 Invisible Sunscreen Gel and Vitamin C & Omegas Cleansing Balm, it's quickly become one of the skincare mainstays in my daily routine.

The premium products are pricey, though — but I've spotted a rare 30% discount across some of the brand's highly sought-after products to celebrate the upcoming Black Friday sales. That includes the Peptides and Antioxidants Firming Daily Treatment (£83 from £119), a best-selling formula that has captivated skincare fans.

With an impressive average 4.9-star rating, shoppers have praised the product for delivering visible results, with some claiming it has helped "reverse a year of ageing in just one month". This 5-in-1 powerhouse formula works to brighten, refine, firm, hydrate and protect skin, making it an ideal choice for those seeking a simplified yet effective skincare routine.

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Ingredients-wise, it contains peptides to support firmness, antioxidants for environmental defence, and hydrating agents that promote a plump, rejuvenated appearance. Plus, it's 100% cruelty-free and dermatologically tested.

During clinical trials, this daily treatment proved its worth, with 97% of users seeing more radiant skin in a month. Meanwhile, 94% said their skin quality has improved, while 82% claimed their skin looks renewed.

Professionals are impressed, too, with dermatologist Dr. Tara Akunna referring to it as a "game-changer". "With powerhouse ingredients like antioxidants, brighteners, and peptides, this formula creates a powerful blend that addresses multiple skin concerns," she explained. "Peptides support collagen production and help firm the skin, while the Teprenone & Ferulic Complex provide antioxidant protection and combat signs of aging."

Shoppers are seeing results as well, with one person describing it as a "light and gentle" product that "nourishes and moisturises the skin." "My face glows after it," they said. "(It's) definitely worth the money."

Another called it "perfect", stating it "makes my skin feel great (and) it also makes me feel good to know I’m getting so many peptides in." A third said the cream had helped "tighten skin and lighten pigment spots."

However, someone complained the cream made their eyes "burn and become watery". It might be worth keeping in mind if you have particularly sensitive eyes.

Still, this is a great opportunity to upgrade your skincare routine with a discount. You can shop the Peptides and Antioxidants Firming Daily Treatment and the rest of the discounted products here — but note reductions will be added once the product is in your basket.

Otherwise, Look Fantastic always has great beauty deals, including Laura Mercier and Shiseido products. Beauty fans may also enjoy browsing Debenham's sale, which includes up to 40% off perfumes, including Calvin Klein and Prada.