As a 70-year-old I'm very happy': The 800 rating anti-ageing serum reduced to £22 for Black Friday

When it comes to protecting against cold weather and its assault upon our skin, there are few better placed than our friends in Scandinavia. Right now, Green People, one of Denmark’s premier skincare brands, is offering its bestselling range at a whopping 30%-off for Black Friday.

Its highly-rated Nordic Roots Hyaluronic Booster Serum is just £22.40, down from £32, thanks to that 30% discount. The promotion runs from November 23 until December 2, so be sure to pounce while the deal’s active - plus, you can get the choice of up to two full-size free gifts when you spend over £75.

Powered by hyaluronic acid, the firming, plumping and smoothing ingredient that's become a cult favourite in the world of skincare, this serum moisturises and provides a protective barrier against the elements. Its special formulation ensures it absorbs readily into the skin, with immediate restorative effects and no slimy residue.

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Not only that, but it targets age-related dark spots too thanks to the addition of conditioning hop extract. This serum promises to hydrate, plump, smooth, soften and tone, and it’s got the customer backing to prove it.

With a 4.79 out of 5 average rating across over 800 reviews, there aren’t many better-rated anti-ageing products on the market. "I mix it with the Marine Facial oil and it has transformed my complexion,” said a five-star review. “No more dry flakiness plus less fine lines. As a 70 year old I’m very happy." If you wanted to do the same as this happy shopper, you can also pick up the Marine Facial Oil for £22.40 thanks to that 30% discount. Infused with Atlantic seaweed, this oil helps boost collagen and keep your skin hydrated.

“I love this product. It suits my sensitive skin and makes it very moisturised and fresh. I will order it again for sure,” said another pleased customer of the Hyaluronic Booster Serum. “Thank you very much for such a wonderful product.” A third added: “A tiny amount goes a very long way. Immediately firms the skin and makes it look more vibrant.”

Not all skin types react to such products in the same way, unfortunately, so there’s a chance this won’t be the right fit for you. “I think it was causing me to breakout,” said one review. “I didn't realise this at first, but after having a gap of a month, I noticed an improvement in my skin and after starting the second bottle it deteriorated again.” Another simply said: “Not wild about this.”

If you’re interested in some alternative recommendations, the £69 Kiehl’s Super Multi-Corrective Soft Cream is very well-regarded. There’s also Clinique’s Wrinkle Correction Serum at £46.50 down from £62 through the Black Friday period.

That said, be sure to check out the range and enjoy 30% off in the Black Friday sale at Green People, with the entirety of its organic beauty collection included. Plus, you’ll get a choice of up to two full-size free gifts when you spend over £75.