Kit-Kat tweaks its logo in delightful new print ads
by https://www.creativebloq.com/author/daniel-john · Creative Bloq
Share this article
0
Join the conversation
Follow us
Add us as a preferred source on Google
Newsletter
Get the Creative Bloq Newsletter
Sign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.
Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors
By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Five times a week
CreativeBloq
Sign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.
Signup +
Once a week
By Design
Sign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.
Signup +
Once a week
State of the Art
Sign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.
Signup +
Seasonal (around events)
Brand Impact Awards
Sign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.
Signup +
An account already exists for this email address, please log in.
Subscribe to our newsletter
When it comes to brand slogans, few are as familiar as Kit-Kat's 'Take a break'. The line has given rise to all sorts of ingenious branding concepts over the years, from lockdown posters to a dig at AI. And now, the slogan is taking up residence on the iconic Kit-Kat logo itself – in visual form, at least.
Titled 'Little Breaks', Kit-Kat's latest delightful print campaign features tiny characters nestled in various corners of the Kit-Kat wordmark, depicted in the act of taking a break – reading, strumming a guitar, etc.
Created by creative agency VML, the campaign is a testament to the iconic nature of not just one, but two elements of Kit-Kat's brand identity. The close crops on various details of the Kit-Kat wordmark are hardly going to cause viewers trouble in identifying the brand – that bright red logo is famous enough.
Article continues below
You may like
43 of the best print ads ever
KitKat reveals genius response to robbery drama
Snickers new custom font is deliciously nutty
Little Breaks - YouTube
And it was a smart move not to spell out the concept by slapping the text 'take a break' on these ads – plenty will be savvy enough to make the connection.
Indeed, Kit-Kat has been on strong form when it comes to viral advertising lately. The brand's response to the recent Kit-Kat heist was a masterclass in turning a potential PR disaster into marketing gold.
Get the Creative Bloq Newsletter
Sign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.
Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors