Sony posts statement on how AI will evolve the PlayStation experience

Sony's Annual Report to investors contains language about how the company plans to implement AI in its business.

Sony's Annual Report to investors includes a statement addressing how the company intends to use artifical intelligence at its PlayStation gaming division. Sony describes "how AI evolves the PlayStation experience."

Here's an excerpt from Sony's Annual Report for FY25:

3. Driving Growth with AI
AI brings new opportunities for value creation and growth, and remains a tool to unlock human potential, not a replacement for artists or creators. Under this principle, Sony introduced examples of how it is leveraging AI across its businesses.
(1) The role of AI
   •  AI is not only for efficiency, but also a tool to empower creators to expand their creativity, making it easier to take on more innovative projects that were previously difficult to pursue due to constraints of cost and time.
   •  Sony is continuing a collaborative pilot initiative with Bandai Namco to explore the use of generative AI and other advanced technologies, and has confirmed gains such as a significant increase in speed and an improvement in productivity per person in video production. Sony aims to continue to integrate its own technologies with generative AI to establish a creator-first production environment that maximizes creative potential while ensuring safety and security.
(2) How AI evolves the PlayStation experience
   •  As AI lowers barriers to creation and increases the volume and diversity of content, the PlayStation platform and studios are expected to remain critical in delivering high quality experiences and helping players discover the right content in an increasingly crowded landscape.
   •  Within the studio business, AI powered tools are automating repetitive workflows and improving productivity across areas such as software development, quality assurance, 3D modeling, and animation,
allowing production teams to focus on building richer worlds and gameplay experiences.
   •  Across the platform business, AI is driving efficiency, personalization, and customer value at scale, while continued investments in AI and machine learning are expected to push visual fidelity forward
and deliver higher quality player experiences.
   •  Overall, AI is expected to unleash the creativity of Sony Interactive Entertainment’s studios, power a more curated and consumer-centric platform, and enhance the PlayStation experience, supported by itsglobal player base, deep IP library, and integrated ecosystem.

Sony claims it is already seeing efficiency benefits from using generative AI tools in parts of its video production workflow and is working on integrating its own tech with AI tools in what is being called a "creator-first production environment."

Sony's stock is down over 20% year-to-date, and 32% from its all-time high share price that it hit just last year. The company may be hoping to draw some interest from AI bubble investors with the statement in its recent annual report, but it also faces potential backlash from Western gamers who have become increasingly displeased with generative AI being used in video game development. 

Keep it locked on Shacknews for all of the latest Sony PlayStation news as it breaks.

Sign up for our monthly roundup of exclusive content, top stories, and updates from Shacknews - once a month, no spam.

Shacknews staff does not use generative artificial intelligence (AI) in their content. Shacknews strictly prohibits the use of its content for AI training or to generate text, including text in the style or format used for this publication. Shacknews reserves all rights to this work.