Matrade calls on exporters to adopt tailored strategies for international markets

KUCHING (Nov 28): Malaysian exporters need to adopt tailored strategies for international markets.

In saying this, Malaysia External Trade Development Corporation (Matrade) deputy chief executive officer Mansor Shah Wahid said digital marketing and sustainable branding are vital for achieving export excellence.

“A strong combination of effective digital marketing and sustainable global branding will deliver successful outcomes for all exporters, including our MSMEs (micro, small, and medium enterprises) in Sarawak,” he said in a press release for the mid-tier companies (MTCs) benchmarking programme here today.

He said Matrade consistently prioritises export excellence by nurturing a dynamic export ecosystem through inclusive and holistic approaches, especially in the exporters’ development agenda.

“This benchmarking programme serves not only as a platform for knowledge exchange but also as a catalyst for cultivating strategic partnerships between established exporters and local MSMEs in enhancing their global presence, specifically in digital marketing and global branding,” he said.

According to the press release, the programme themed ‘Digital Marketing for Global Reach’ serves as an interactive platform for knowledge sharing on the best practices in digital marketing and global branding from successful MTCs under the Mid-Tier Companies Development Programme (MTCDP) with targeted MSMEs.

Held in collaboration with Deloitte Consulting, the programme featured interactive panel discussions, a fireside chat, and networking opportunities.

Key stakeholders, including industry experts and representatives from leading companies, explored emerging trends, challenges, and strategies for leveraging digital tools to achieve sustainable growth in international markets.

The fireside chat moderated by Matrade focused on ‘Branding and Digital Marketing Strategies to Scale Beyond Borders’ and featured insights from MTCDP alumni Pansar Bhd chief operating officer Danny Tai and Gading Kencana Sdn Bhd director Datin Hasnah Awang.

The discussion highlighted the MTCs’ experiences in empowering export strategies through digital marketing and provided valuable insights on sustainable practices in emphasising their brand presence globally.

Launched in 2014 as part of the Malaysia Development Plan, the MTCDP aims to accelerate the export growth of MTCs, positioning them as global leaders.

The programme’s success led to the introduction of the Mid-Tier Ramp-Up Programme in 2016, further enhancing MTCs’ competitiveness.

To date, 348 companies have benefited from these initiatives.

For more information on Matrade’s initiatives, email midtier@matrade.gov.my.